Todd and Nicole desired the ability to own their time and not be dictated by someone else’s demands and schedule. They wanted to make a bigger impact than their traditional career paths allowed. With the support of mentors who had achieved similar goals, hard work and confidence in their ability to succeed, their ‘side-hustle’ turned into their passion. Nicole describes this transition to being emotionally attached to the success of the business with a quote from John Crowe: “When the business moves from your head to your heart, the magic will happen.” The magic for the Ryders, was the point in their journey when they achieved financial freedom. Reaching a level of success that granted them the freedom of choice opened doors of opportunity that the average person isn’t afforded.
Todd and Nicole see the opportunity to help their community and recognize that many Americans just like them are searching for something different just like they were. As Todd describes, “There is a trend in the marketplace where a lot of people want to be an entrepreneur, they want more control over lives, they want options. They want to create something that is uniquely theirs.” The Ryders believe that financial freedom is more than just having unlimited financial resources. It means having the freedom to choose. It is the ability to choose when they work and have unlimited vacation time. It is having the opportunity to pack up and travel at any time of year with their whole family in tow. They love being able to travel to different places when others may not be able to afford to do so and enjoy staying at beautiful beach houses or taking private excursions and tours.
Most importantly, Todd and Nicole are able to be parents who are always present for their sons. In today’s society, most parents are forced to work full time jobs, leaving very little time to devote to family. The Ryders recognize how blessed they are to have the opportunity to be stay-at-home parents. They enjoy cheering them on at all their baseball games, no matter the location or timing, and providing them with the best quality of life they could have hoped for.